Sustainable Coffee
Our Approach to Coffee Buying
At Java Juice® we support numerous projects designed to improve coffee quality and the quality of life for individuals and communities working in all aspects of the coffee industry. From farm communities to corner coffeehouses, new and innovative approaches to traditional business practices have changed the definition of sustainability. Rather than continuing to follow the historic boom and bust cycles that long defined the economic history of coffee, companies like Java Juice are working directly with farmers to encourage biodiversity and economic sustainability.
To achieve this goal, these companies involve themselves in several aspects of the coffee supply process that historically were left to the whims of the marketplace. These include:
Buying Practices. Many companies, including Java Juice are encouraging their coffee buyers to become actively involved in non-profit groups such at Coffee Corps, which are devoted to training coffee growers in methods of production that are quality oriented and environmentally sustainable.
Paying a Fair Price - Whether it is Fair Trade Coffee or Relationship Coffee, Java Juice® and many other community minded companies are devoting time, resources and funds to finding quality coffees and paying a fair price for each lot. Traditionally, coffee farmers are most affected by drops in world coffee markets. Through futures contracts and a commitment to maintaining fair pricing, farmers are shielded from the unpredictability of the international commodities markets. Key to this process is transparency in pricing. By opening the markets for all parties to see, coffee buyers and farmers can operate on a more equal footing. Finally, companies have to commit to paying fair prices for the majority of acceptable coffees and not just for the cream of the crop.
Paying for Quality - paying for quality doesn't simply mean paying higher prices for coffee beans. It also means investing in infrastructure and knowledge that enables farming partners to improve and maintain the quality and sustainability of their crops. At Java Juice®, our sales help support a number of groups devoted to improving the living conditions of farming communities. 'Grounds for Health' is a non-profit group that provides preventative cervical exams to women in coffee growing regions. Additionally, Coffee Kids develops educational programs for the children of framers and processors in developing countries.
At Java Juice our philosophy is to be an active participant in bettering the quality of life for coffee producers and also bettering the quality of coffee they produce. We believe these goals are not mutually exclusive. If you have questions about Java Juice® and our sustainable business practices please feel free to inquire at
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For the best coffee taste add Java Juice® to hot not boiling water. Makes great iced coffee too!